bedbug heat treatment
Thirty-second spot shot on location, in an actual home in the Sterling Pest Control service area. Minimal lines for the actors, accompanied by dramatic voiceover helped segment the spot from the "action" and the "education." The scenario was innovative and humorous, yet exactly what it's like to live in fear of being overtaken by pests (not relatives, but actual insects). Four scenes, one "call to action" on screen graphics = real issues, real problems and real solutions.